The first day of ITB Asia 2026 in Singapore is behind us, and it was an energizing start. Over the course of the day, the Windows DMC team met travel partners from many parts of the world, shared our products, and listened to what their markets are looking for.
ITB Asia runs from 21 to 23 October 2026 at the Sands Expo & Convention Centre, and we are exhibiting in the Vietnam Tourism Pavilion. This post is a short recap of day one, a reminder of what we are presenting, and an invitation to meet us on the remaining days.
A thank-you to our partners and the organizers
We would like to thank every partner who took the time to stop by, look through our products, and talk about possible collaboration. Each conversation helps us understand your markets better, and that understanding is what lets us design journeys that are relevant to your clients rather than generic.
Our thanks also go to the ITB Asia organizing team for bringing the industry together and creating a professional, welcoming space for ideas and partnerships to grow.
What we are presenting at ITB Asia 2026
Windows DMC is showcasing three product lines, each designed for a different kind of partner.
Leisure journeys
These itineraries introduce Vietnam through its culture, nature, and local life. They are designed for independent travelers, families, and groups of friends, with a focus on thoughtful pacing and authentic experiences instead of rushed sightseeing. For tour operators and agencies, they work as ready-to-adapt products that can be tailored to your market and season.
School learning journeys
Our educational programs are built for school groups and linked to learning objectives and the United Nations Sustainable Development Goals. The idea is that students learn through experience: meeting communities, seeing how things work on the ground, and connecting classroom topics to real places. For educational travel providers and schools, we can adjust the theme, duration, and level to fit a curriculum.
Industry immersion
Industry immersion programs offer practical learning and exchange for corporate groups, MICE travelers, and educational institutions. Themes include manufacturing, ESG, startups, and agricultural value chains. These programs suit groups that want to see how Vietnam’s industries operate, meet local practitioners, and take home insights that go beyond a standard site visit.
Why we are at ITB Asia
For a destination management company, a trade show is not about handing out brochures. It is a chance to meet many partners in a short time, hear what their clients are asking for, and discuss how a destination can meet those needs. Face-to-face conversations also build trust faster than email, especially for programs that involve groups, schedules, and detailed logistics.
ITB Asia gathers leisure, corporate travel, and MICE professionals in one place, which makes it a practical setting for starting new relationships and strengthening existing ones.
What happens next
Day one was the beginning of the conversation, not the end of it. In the coming days and weeks, we will follow up with the partners we met, share more details on the programs they showed interest in, and work on adapting itineraries to their markets.
If you are in Singapore for ITB Asia, you are welcome to find us in the Vietnam Tourism Pavilion on 22 and 23 October.
How to connect with Windows DMC
You do not need a finished brief to start a conversation. A short message with your company name, the type of programs you work on, and what you are planning for the year ahead is enough.
- Email: business.dev@windowsdmc.com
- WhatsApp: +84 70 300 2353
- Website: windowsdmc.com
Useful topics to raise with our team include:
- Leisure itineraries for your market and season
- School and university programs linked to learning goals
- Study missions and industry visits in Vietnam
- Combining Vietnam with other Southeast Asian destinations
- Long-term partnership and product development
FAQ
When and where is ITB Asia 2026? ITB Asia 2026 takes place from 21 to 23 October 2026 at the Sands Expo & Convention Centre in Singapore.
Where can I find Windows DMC at ITB Asia? We are exhibiting in the Vietnam Tourism Pavilion.
What is Windows DMC presenting? Three product lines: leisure journeys, school learning journeys, and industry immersion programs.
Who are the school learning journeys for? School groups and the educational travel providers who work with them. The programs are linked to learning objectives and the United Nations Sustainable Development Goals.
What does industry immersion include? Practical learning and exchange programs for corporate groups, MICE travelers, and educational institutions, with themes such as manufacturing, ESG, startups, and agricultural value chains.
Can I meet the team if I am not attending ITB Asia? Yes. Contact us by email or WhatsApp, and we can arrange an online meeting.
See you at ITB Asia
Thank you to everyone who made our first day so rewarding. We look forward to turning shared ideas into memorable journeys that help travelers discover Vietnam, learn through experience, and build deeper connections with its people and communities. Email business.dev@windowsdmc.com or message us on WhatsApp at +84 70 300 2353 to set up a time, or visit us at the Vietnam Tourism Pavilion over the next two days.
