Windows DMC is exhibiting at ITB Asia 2026 in Singapore from 21 to 23 October 2026. You will find us in the Vietnam Tourism Pavilion at the Sands Expo & Convention Centre, and we are looking forward to meeting travel professionals, tour operators, educational travel specialists, and industry partners from around the world.
ITB Asia is one of the most important meeting points for the travel trade in the region. This article explains what the event is, why it carries so much weight in the industry, and how you can arrange a conversation with our team while we are there.
ITB Asia 2026 at a glance
| Event | ITB Asia 2026 |
| Dates | 21–23 October 2026 |
| Venue | Sands Expo & Convention Centre, Singapore |
| Organizer | Messe Berlin Asia Pacific |
| Where to find us | Vietnam Tourism Pavilion |
| Our role | Exhibitor |
| Who you will meet | Mrs. Mi Nguyen, CEO, and Mr. Richard Le, Business Development Manager |
What is ITB Asia?
ITB Asia is an annual three-day business-to-business trade show and convention for the travel industry, held in Singapore. It is organized by Messe Berlin Asia Pacific, part of the Messe Berlin group that also runs ITB Berlin, one of the best-known travel trade shows in the world. The 2026 edition is the 19th.
The event brings together the main parts of the travel business in one place: leisure, corporate travel, and MICE. It is held alongside two co-located shows, MICE Show Asia and Travel Tech Asia, so visitors can cover events, technology, and destinations in a single trip.
The theme for 2026 is “Experiences in Motion: Human-Centred Design in Travel & Tourism.” It reflects a wider shift toward experience-led travel and personalization, and the organizers have added new features for this edition, including experience zones for areas such as gastronomy, wellness, and adventure travel, and guided tours that help buyers find the exhibitors most relevant to them.
Why ITB Asia has such a strong reputation
A few things explain why many travel companies treat ITB Asia as a fixed date in their calendar.
It describes itself as Asia’s largest travel trade show. The organizers use this positioning in their own materials. It reflects both the size of the event and its role as the main regional gathering for the industry.
Scale and international reach. The organizers report more than 18,000 participants across the three days, over 1,000 exhibitors, and around 1,500 buyers, with visitors coming from more than 130 countries and territories. These figures come from the organizers and vary between editions, so treat them as a guide to the size of the event rather than an exact count.
A balanced buyer-to-seller ratio. ITB Asia promotes a roughly one-to-one ratio between buyers and exhibitors. For an exhibitor, that means a large share of the people walking the halls are there to find suppliers and partners, not just to browse.
Decision-makers in the room. Organizers say that a large share of attending buyers are senior decision-makers, and that many buyers are curated through a dedicated buyer program. The format also supports pre-scheduled business appointments, which helps both sides use their time well.
Connection to a global brand. The link to the ITB name and the Messe Berlin group gives the show an established standing in the industry, and its Singapore location makes it easy to reach from across Asia and beyond.
The result is a show where companies come to do business: to meet new partners, renew existing relationships, and plan the products they will sell in the year ahead.
Why ITB Asia matters for a destination management company
For a DMC, trade shows are not about handing out brochures. They are a rare chance to meet many partners in a short time, hear what their markets are asking for, and discuss how a destination can meet those needs. Face-to-face conversations also build trust faster than email, particularly when you are planning programs that involve groups, schedules, and detailed logistics.
That is why we are taking part, and why Vietnam is represented through its own pavilion. Meeting partners from across the region in one place helps us understand demand and shape better products for the seasons ahead.
About Windows DMC
Windows DMC is your Vietnam and Southeast Asia destination management company. We design and operate programs for travel professionals who need a reliable local team on the ground: tour operators, educational travel organizers, corporate planners, and agencies building products for their own clients. We aim to create journeys with real meaning for the traveler and real value for the destination, and sustainable tourism is part of how we think about every product.
What we are bringing to Singapore
We are presenting three collections, each designed for a different type of partner.
Educational journeys. Five curriculum-linked school programs in Vietnam, each mapped to the United Nations Sustainable Development Goals, running three to six days.
Vietnam, month by month. Twenty-two ready-to-sell leisure itineraries of three to six days, priced with 3-star and 4-star hotel options.
Industry immersion. Business study missions and industry visits for educational travel providers and MICE planners, covering themes such as manufacturing, sustainability and ESG, innovation, and agribusiness.
We would be glad to go through the details with you in person and adapt any of them to your market, dates, and group size.
What to discuss with us
You do not need a finished brief to meet us. Useful topics include:
- Programs for school and university groups
- Leisure itineraries to sell in 2027
- Study missions and MICE projects in Vietnam
- Combining Vietnam with other Southeast Asian destinations
- How we can work together as a long-term partner
How to arrange a meeting
The easiest way to make sure we have time for you is to contact us before the event. Send a short message with your company name, the type of programs you work on, and a few times that suit you. You are also welcome to visit the Vietnam Tourism Pavilion and ask for us in person.
- Email: business.dev@windowsdmc.com
- WhatsApp: +84 70 300 2353
- Website: windowsdmc.com
FAQ
When and where is ITB Asia 2026? ITB Asia 2026 takes place from 21 to 23 October 2026 at the Sands Expo & Convention Centre in Singapore.
What is ITB Asia? It is an annual three-day B2B travel trade show and convention, organized by Messe Berlin Asia Pacific, and the organizers describe it as Asia’s largest travel trade show. It is co-located with MICE Show Asia and Travel Tech Asia.
Who attends ITB Asia? Exhibitors, buyers, and visitors from the leisure, corporate, and MICE sectors, including travel agents, tour operators, destination companies, hotels, and technology providers.
Where can I find Windows DMC at ITB Asia 2026? We are an exhibitor in the Vietnam Tourism Pavilion.
Who from Windows DMC will be there? You can meet Mrs. Mi Nguyen, CEO, and Mr. Richard Le, Business Development Manager.
Do I need an appointment to meet your team? Appointments help us prepare, but you are welcome to visit the pavilion without one.
Let’s meet in Singapore
Travel is built on relationships, and ITB Asia gives us a chance to start or strengthen them in person. If you are developing programs in Vietnam, we would like to hear your ideas and explore how we can work together. Email business.dev@windowsdmc.com or message us on WhatsApp at +84 70 300 2353 to schedule a meeting, or find us at the Vietnam Tourism Pavilion at ITB Asia 2026 in Singapore.
